Drive Growth and Efficiency
in Your AV Rentals

R2 Software is a fully integrated business management platform designed for equipment rental, production, and service companies. R2 handles end-to-end operations including CRM, order processing, inventory management and scheduling logistics, labor planning, equipment maintenance, billing, invoicing, reporting, business intelligence—all within a single system. R2 is fully multi-currency and multi-language enabled.

R2 Software is a cloud-based solution, providing customers with the ability to focus on their core rental and operational activities while relying on the cloud to handle critical IT infrastructure, security, and accessibility requirements. The cloud deployment ensures high availability, robust data protection, and seamless remote access, allowing organizations to operate efficiently from any location. For customers with specific preferences or regulatory requirements, UBS also offers a flexible on-premise deployment option, giving organizations full control over their infrastructure while benefiting from the same powerful functionality and configurability that R2 delivers.

"R2 is a trusted solution widely adopted across the audiovisual, event production, broadcast, staging, and equipment rental industries. In addition, it serves organizations that manage complex technical assets, coordinate logistics, and oversee crew scheduling, helping them streamline operations, enhance efficiency, and maintain seamless production workflows.

Yes. R2 supports integration with popular accounting systems such as QuickBooks, Sage Intacct, Xero, and Oracle, as well as R2 CRM for sales and opportunity tracking. Integrations are typically managed via RESTful API or custom data synchronization. UBS has done scores of third party integrations for customers globally.

For hosted customers, UBS delivers robust data protection through automated daily backups, redundant storage systems, and advanced encryption to ensure the security and integrity of information. On-premise clients have the flexibility to configure and manage their own backup routines according to their specific requirements. Additionally, R2 adheres to HTTPS security protocols and offers optional multi-factor authentication (MFA), providing an added layer of protection for user access and sensitive data.

Learn more about our comprehensive security

UBS provides regular maintenance updates that include new features, performance improvements, and security patches. Updates are applied automatically for cloud customers and by request or schedule for on-premise installations.

UBS provides comprehensive technical support to ensure our customers receive timely assistance whenever they need it. For critical issues, our dedicated support team is available 24/7, while standard support is offered during regular business hours to address non-urgent inquiries. Customers can easily connect with our experts via phone, email, or through the UBS Support Portal, where all requests are tracked and documented for transparency and accountability. At UBS, we take pride in delivering best-in-class support to our global customer base, recognizing that ongoing customer care, guidance, and consulting are as essential as the product itself. We are committed to building long-term partnerships, helping clients maximize the value of their solutions and ensuring their operations run smoothly and efficiently.

R2 is typically licensed per user, with an annual maintenance agreement that includes product updates, enhancements, and technical support. Maintenance also ensures access to the latest security updates and new integrations.

R2 is relied upon by some of the most respected, well-known, and efficiently operated companies to manage their daily operations with precision and reliability. Our global customer base is diverse, ranging from small organizations with a single site and a handful of users to large, multinational enterprises supporting hundreds of users across multiple locations. This breadth of adoption reflects R2’s versatility, scalability, and ability to meet the operational needs of organizations of all sizes, delivering consistent performance and dependable support across every deployment.

R2 is a highly functional and deeply configurable application designed to adapt to the unique requirements of each organization. With more than 400 user-configurable options, R2 empowers companies to tailor both the user interface and overall user experience to match their operational workflows and business processes. Beyond customization, R2 enables organizations to generate actionable data intelligence, providing insights that are specific to their business needs and supporting more informed decision-making. This level of flexibility ensures that R2 can scale with a company’s growth while continuously optimizing efficiency, productivity, and operational effectiveness.

R2 has various role based access from our family of mobile apps. Learn more here